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. Steam's description: "Welcome to Los Santos, a re-mastered version of the first Grand Theft Auto game.Warner, which is based in Thousand Oaks, Calif., makes more than a dozen products used in sports, including mouthguards, hockey gloves, sport bottles and goggles. The company also manufactures camping equipment, aerospace equipment and firearms.
A group of sports companies, including the International Olympic Committee and Canadian Olympic Committee, issued a statement Thursday calling for an end to the gun industry sponsorship of sporting events, including the Olympics.
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The industry has long played a role at the Games, partly because of its influence on world youth sports organizations, but also because of its growing reach and power.
In addition to the IOC and the COC, sponsors include Nike, Adidas, Unilever, Under Armour, Visa, Rolex, Anheuser-Busch and BMW.
The sponsors are “very directly involved in helping to shape the environment of these Games,” Dr. Denis Varley, professor of applied sports management at Staffordshire University in England, told The Washington Post. “They’re very much about market-driven research, marketing and selling.
“This sponsorship will bring more people to the Games,” Varley said. “It will make the Olympics more accessible to people and bring more money into the pockets of the organizers. So of course that’s a good thing, isn’t it?”
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Warner Brothers, the film studio whose subsidiary owns the rights to the “Olympic Games” name, said the new deal with the IOC is part of a broader strategy to promote sport, and it will not be used for profit.
“Warner Bros. fully supports the principle of the IOC that sporting events are non-commercial and not to be used for financial gain,” the company said in a statement. “We are proud to help the Olympic Movement drive awareness and support of the world’s most important sport.”
The partnership brings with it additional opportunities for athletes, sponsors and the media.
For instance, the IOC has granted a two-year extension to Warner’s ownership of the “Olympic Games” trademark, which expires in 2024. Warner has been the master licensee for the trademarks since the 1956 Olympics in Melbourne.
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